- Academic publication
Measuring social licence: What and who determines public acceptability of aquaculture in New Zealand
Sinner J et al (2020)
- In this survey of aquaculture’s social licence, quality of contact strongly influenced public acceptance of a company.
- Cultural impacts were also a predictor of social licence scores, but environmental, economic and social impacts were not.
- Social licence scores depend on who is surveyed, so it is important to consider who to ask about social licence.
- We recommend surveying people affected by the company or industry of interest, using social media and other strategies.
Contact quality, Fairness, Shellfish, Finfish, Salmon, Social media