• Report

Māori marine economy: a literature review

The research team examined more than 150 articles and reports to investigate the historical and contemporary structure of the Māori marine economy.

They distilled 5 key factors that will drive growth of the Māori marine economy:

  • The continued development of Māori customary rights
  • Integration of hapū and whanau into iwi and pan iwi economic activity
  • An integrated value chain where as many elements as possible are owned by Māori
  • Branding and marketing that is inspired by hapū and iwi stories, symbols and designs which communicate their whakapapa and connection to tipuna and whenua
  • That provenance and authentication and traceability are communicated to the consumer in a way that is grounded in tikanga Māori

June 2019

  • Māori marine economy - a literature review

    3.7 MB | Adobe Acrobat PDF file