Kaitiaki-centred business models: 3 pou

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The pou

1. Whai Rawa – Develop kaitiaki business models that embed Māori commercial activity within sustainable ecosystem processes.
2. Whai Mana – An integrated value chain where as many elements as possible are owned by Māori.
3. Whai Oranga – Regulatory and policy tools to embed mātauranga Māori in sustainable commercial and customary fishing activities.

A kaitiaki-centred business model:

• Focuses on ensuring the long-term vitality and health of the ecosystem on which the business depends
• Requires the business’ benefits to be as widely distributed as possible
• Aims for the business to be profitable, as a means of ensuring it is beneficial to both people and planet

The framework

A framework that encapsulates a range of Māori values across a range of key domains was developed to examine the parameters of the kaitiaki-centred business model.

The framework consists of several interrelated domains:

• Environment – kaitiakitanga
• Economic – whai rawa
• Social – whanaungatanga and manaakitanga
• Political – rangatiratanga, mana whakahaere and kotahitanga

How the framework was used

This framework was developed by the Whai Rawa, Whai Mana, Whai Oranga project team, and used to examine case studies of Māori marine-based enterprises.

The content included in this summary remain under the guardianship of the original knowledge sources.

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